News Letter

Proximity:

Each article has its own section to be in, there is a clear separation between the different points/articles.

Alignment:

There is only one alignment in the document, left align, to create easy reading of the articles.

Repetition:

The font style is repeated through out the document. Also the blue underline in repeated through the document under the headers. The font underneath the pictures is the same font as the title of the company.

Contrast:

I used contrast in the size of the fonts and by using the blue underlines it makes those headers stand out more.

Flyer

Proximity:
The type of dances and there days and times are together. I separated "Come learn to Ballroom dance and impress the world!" from "Want to dance like a star?" in order to have a nice and easy flow to the flyer.

Alignment:
I aligned most of the elements to the left in order to create a line to follow while reading the flyer.

Repetition:
I used repetition in the two font styles I used. I also used repetition with the alignment of the information.

Contrast:
I created contrast by using a different style of font and by aligning the title of the business to the right.

Envelope

Note:
The envelope style is very similar to the letter head. However the main difference is that the blue background is not seen here. Also different is that the elements align at the bottom instead of center or at the top.


Proximity:
The title of the business is separate from the business' address.

Alignment:
The elements are aligned across the top of the page; however, I broke the flow by putting the image between the two piece of information. I did this to add contrast and so that the information did not run into each other.

Repetition:
The font style is repetitive for both pieces of information, and it matches with the business card's and Letterhead's colors, font style, and alignment.

Contrast:
The image breaks up the information and creates contrast from the title and address.

Letterhead

Proximity:
The title of the business is separate from the business' address.

Alignment:
The elements are aligned across the top of the page; however, I broke the flow by putting the image between the two piece of information. I did this to add contrast and so that the information did not run into each other.

Repetition:
The font style is repetitive for both pieces of information, and it matches with the business card's colors, font style, and alignment.

Contrast:
There is the color contrast and the image breaks up the information and creates contrast from the title and address.

Business Card

Proximity:
The space between information is far enough so that it does not run together.

Alignment:
The elements of the card direct the viewer to each individual section of information. 

Repetition:
The font style is the same all through the business card and the blue border from the front becomes the background for the back.

Contrast:
The Center Alignment of the business differs from the other information. As well the contrast of the image and the blue background creates a beautiful contrast.